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CVS/Pharmacy Announces Private Label Pro Makeup Line

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By: Jamie Matusow

Editor-in-Chief

Aspiring to follow in the footsteps of brands such as MAC and NYX, CVS/pharmacy is taking the professional makeup look route, announcing the introduction of a new exclusive beauty collection called Makeup Academy. According to CVS/pharmacy, the collection was developed by makeup professionals and beauty experts. More than 145 products within three “key categories”—lip products, false eyelashes and makeup brushes—are included. Prices for items in the collection range from $5- $26.

CVS says the collection was developed under the same Makeup Academy brand name as the popular UK line, based on insights into the needs of CVS/pharmacy’s more than 35 million weekly shoppers, 80% of whom are women.

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